JGA is committed to providing clients with the most innovative and consumer-responsive design required to compete in today’s fast-paced marketplace. A visionary balance of space planning, brand identity, imaging, graphics and merchandising succeeds in heightening the shopping experience. Our proven process of an integrated partnership between design team and client transforms project challenges into successful retail solutions.

PHASE ONE: DEFINE

Peer Analysis

Consumer Characteristics

• Define customer demographics/ psychographics
• Assess relevant lifestyle influences
• Identify emotional catalysts

Programming

• Information gathering
• Review the projected investment parameters
• Establish timeline

PHASE TWO: SOLVE

Visual Analysis

• Explore and commit to a conceptual idea
• Establish the environmental design direction and merchandising solutions
• Determine the visual communication of the brand image

Position Mapping

• Diagram key project components: Competitive, Perceptual and Experiential
• Refine cost expectations: Needs and wants
• Value alignment: Assess the Price/Image ratio

Brandspeak: Core Drivers

• Visual vocabulary: Develop the imagery that drives the brand environmental experience
• Brand platform: Determine positioning to influence future brand habitat

PHASE THREE: REFINE

Bring The Brand To Life

• Preliminary concepts and schematic design
• Design Development: Refine the details of the design elements
• Functionalize the merchandising and operational needs

PHASE FOUR: DOCUMENTATION

• Prepare details and specifications for architectural components
• Coordinate with consulting engineers
• Prepare design intent fixture documents for bidding and shop drawing preparation by the fixture vendors

PHASE FIVE: BUILD

• Procurement: Order fixturing, materials, and services
• Construction: Receive construction bids, expedite approvals

PHASE SIX: REVIEW

• Store concept and operational review
• Review performance expectations
• Documentation of findings and recommendations

PHASE SEVEN: ROLL OUT

• Location analysis and selection
• Landlord scope definition
• Documentation